🔒 Built for F&I Professionals

Know the right lender before you pull credit

Direct-Routes analyzes your customer's full credit profile and deal structure, then ranks every lender in your network by approval likelihood — in seconds. One targeted submission. No unnecessary hard inquiries. More funded deals.

1
Hard pull, not 4–6
<30s
To ranked lender match
12+
Lenders at launch
$0
To try — no card needed
direct-routes.com — Deal Worksheet
FI Manager ▾
📋 New deal
📁 History
🏦 Lenders
Customer information
Lender match results
1 Numerica CU ▶ Submit
5.99%
2 GESA CU 2nd
6.24%
3 HAPO CCU Alt
7.24%
4 WSECU Decline
The problem we solve

The old way costs you deals and damages customer credit

Most F&I managers guess which bank to send a deal to. They find out it's wrong after a hard pull — sometimes after four or five of them.

📉

Multiple hard pulls hurt your customers

Every bank submission triggers a hard inquiry. Shotgunning a deal to four lenders can drop a customer's score 20–30 points — enough to flip an approval into a decline on the very next submission.

⏱️

Declines burn everyone's time

You spend 30–45 minutes structuring a deal, then get a decline for something that was knowable upfront — wrong bureau, LTV cap exceeded, mileage too high. Direct-Routes catches it before you submit.

📄

Rate sheets don't tell the whole story

Lender guidelines change constantly. Most managers carry them in their head — and one outdated assumption means a submission that never had a chance. Direct-Routes keeps every lender's real criteria in one live database.

How Direct-Routes works

From customer profile to best lender in under a minute

1

Enter the deal

Credit score, income, vehicle info, and deal structure — the same information you're already collecting at the desk.

2

Soft pull only

No hard inquiry at this stage. The customer's credit score is fully protected while Direct-Routes works.

3

AI matches lenders

DTI, LTV, mileage caps, bureau requirements, and program overlays all scored against every lender — simultaneously.

4

Submit with confidence

One targeted submission to your ranked best-fit lender. One hard pull. Dramatically higher approval odds.

Built for F&I, not for IT

Familiar to anyone who's used DealerTrack or RouteOne

Direct-Routes was designed around the same workflows F&I managers use every day — not built by software engineers who've never worked a deal. The interface, the language, and the logic all come from the F&I world.

Deal jacket layout

Customer on the left, vehicle on the right. Same mental model you already use — no retraining required.

Decision language you recognize

"Submit first," "2nd option," "Decline" — the words of your world, color-coded green, blue, and red just like you'd expect.

Editable lender database

When a rate sheet updates, you update it yourself in two minutes. No developer, no support ticket.

Works alongside DealerTrack
Works alongside RouteOne
Works alongside CUDL
Lender match results 9 of 11 lenders match
# Lender Decision Strength Est. APR
1
Numerica CU
Experian
▶ Submit first
5.99%
2
GESA Credit Union
Equifax
2nd option
6.24%
3
STCU
Experian / Equifax
Alternate
6.99%
4
HAPO Community CU
TransUnion / Equifax
Alternate
7.24%
5
WSECU
LTV 118% exceeds 110% max
Decline
AI Recommendation
Submit to Numerica CU first — 96% match. Experian required. DTI 36% healthy. LTV 104% solid. One hard pull. Protect the customer's score.
What's inside

Everything an F&I manager needs. Nothing they don't.

🏦

Live lender database

All 12 of your lenders loaded with real credit tiers, LTV caps, mileage limits, and bureau requirements. Update any field yourself when a rate sheet changes — no developer needed.

🧠

AI matching engine

Calculates DTI and LTV automatically from the deal structure you enter, then scores every lender simultaneously against all criteria — not just credit score.

⚠️

Deal flags before you submit

High mileage penalties, negative equity on trade-ins, DTI over limit, subprime score alerts — all surfaced before a single hard pull.

📋

Bureau matching

HAPO rejects Experian. STCU rejects TransUnion. Direct-Routes knows which bureau every lender requires and flags mismatches automatically.

📁

Deal history log

Every deal you run is saved with customer name, score, vehicle, best lender, and estimated rate. Track patterns, review past decisions, and build your knowledge base.

💬

Plain-language AI reasoning

Not just a ranked list — a clear explanation of why each lender was ranked where it was, so you can walk the customer through the decision with confidence.

Pricing

One extra funded deal pays for the whole year

Simple, flat monthly pricing per store. No per-deal fees. No contracts. Cancel anytime.

Starter
$99
per month, per store
  • Up to 10 lenders
  • Unlimited deal matching
  • Editable lender database
  • Deal history log
  • 1 user login
  • Email support
Group
Custom
multi-rooftop groups
  • Unlimited stores
  • Shared lender network
  • Group admin dashboard
  • Unlimited users
  • DMS integration (roadmap)
  • Dedicated account manager
💡

The math is simple

The average dealer earns $1,500–$2,500 per funded deal in F&I gross. At $199/month — $2,388/year — Direct-Routes pays for itself the first time it turns a likely decline into a funded deal. That typically happens in week one.

Be one of the first dealerships on Direct-Routes

We're onboarding a small group of early access dealerships. Get in early, lock in early pricing, and help shape the product.

No credit card. No commitment. We'll reach out within 24 hours.